Our mission: To simplify and optimize healthcare for humanity

Pranay Kapadia is Co-founder and CEO at Notable. After years of hearing his family of physicians object to the state of technology in healthcare, Pranay founded Notable to enrich every patient-provider interaction and eliminate manual burdens for staff and providers.

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Pranay has focused his career on tackling problems at the synapse of data, finance, and user experience — defining and building products that simplify ease of use while reducing financial paperwork within highly regulated industries. Prior to Notable, Pranay and his co-founding team worked to revolutionize how millions of people file for mortgages. As Vice President of Product Management at Blend (IPO in 2021), a technology company reconstructing the mortgage and lending industry, Pranay worked with customers like Wells Fargo, US Bank, and Fannie Mae to bring simplicity and transparency to consumer banking. He also held multiple roles at Intuit, leading Mint.com, Quicken, and QuickBooks.

Adam Ting is Co-founder and Chief Product Officer at Notable, where he leads teams responsible for the product vision, strategy, design, and development of Notable’s intelligent automation platform. Prior to Notable, Adam was Head of Design at Blend (IPO in 2021).

Justin White is Co-founder and Chief Technology Officer at Notable, where he leads the engineers and data scientists responsible for building the Notable intelligent automation platform. Prior to Notable, Justin was VP of Engineering at Blend (IPO in 2021) and was Co-founder and CTO at Solum (acquired by Monsanto, now Bayer in 2014), which developed tools for transforming commercial agriculture.

Dr. Aaron Neinstein is the Chief Medical Officer at Notable, the leading intelligent automation company for healthcare. In this role, he employs his care delivery expertise to strengthen Notable's product strategy and roadmap, ensure high value customer outcomes, and foster healthcare community engagement on the value of AI and automation for patients and care teams.

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Before joining Notable, Dr. Neinstein spent over a decade as a physician executive in digital health and informatics, most recently as Vice President of Digital Health at UCSF.  At UCSF,  he previously played an integral role in leading their Epic EHR implementation. He is a Fellow of the American Medical Informatics Association and a federal appointee to the US Health Information Technology Advisory Committee (HITAC). Dr. Neinstein has received accolades such as the UCSF Excellence in Teaching Award and is a frequent speaker and media contributor. He has authored numerous peer-reviewed articles in journals like JAMIA, Nature Medicine, and NEJM Catalyst.

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Triple board-certified in Endocrinology, Clinical Informatics, and Internal Medicine, he is a national authority on diabetes technology. He co-founded Tidepool, a non-profit building tools for diabetes management. He continues a part-time clinical practice in Endocrinology at UCSF, focusing on diabetes care, and holds a faculty appointment as Associate Professor.

James Lakes is the Chief Growth & Revenue Officer at Notable. A former professional athlete turned business athlete, James combines the skills and learnings from countless hours in the gym, classroom, and various training sessions to building world-class teams.

After 16 years at Microsoft, 3 years at VMware, and 2 years at Salesforce, he joined Notable to lead growth. The Growth element is focused on (1) Growth of our people and teams to be world-class value creators for healthcare providers and consumers, (2) Growing our impact and brand across the healthcare ecosystem, and (3) growing our revenue and business using #1 and #2 as the fuel.

Jelena Kolicich is Head of Finance at Notable, where she oversees financial planning, forecasting, and accounting. Previously, Jelena was at Blend (IPO 2021) for over six years where she built out their finance team and led strategic financial planning as Head of FP&A. Prior to Blend, she was on the investment team at Mithril Capital, a growth-stage venture capital fund now headquartered in Austin, Texas.

Matt Serna is Head of Marketing at Notable, where he is focused on evolving the company’s category leadership in intelligent automation. Previously, Matt served as Head of Global Industry Product Marketing for MuleSoft. There, he scaled a team to drive go-to-market and marketing strategy for the company’s healthcare, financial services, retail, manufacturing, and public sector verticals. Prior to MuleSoft, Matt led product marketing for hereditary cancer screening products at Counsyl (acquired by Myriad Genetics in 2018).

Neal Vachhani is Head of Client Services at Notable where he looks after customer onboarding, platform configuration, and automation Q&A. Prior to Notable, he led Operations at PatientPing (acquired by Appriss in 2021), which exchanged ADT data between 40% of the country’s care managers and affiliated acute and post-acute facilities. He’s also led operations outside healthcare — at media platform Quickplay (acquired by AT&T in 2016), which streamed video to 700 million subscribers worldwide. Prior to that, he led 80 tech-enabled operations transformations for Fortune 500 companies over a decade at McKinsey & Company.

Hollie Vugrinovich is Head of Partnerships at Notable, where she is focused on guiding health systems to leverage intelligent automation to improve the patient experience and reduce administrative overhead. She has over a decade of industry experience focused on working with health systems. Previously, Hollie led domestic and international business units at the Advisory Board (acquired by Optum in 2017). She has held leadership roles at CEB (acquired by Gartner in 2017) where she provided consultative support to IT executives in driving business transformation.