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January 25, 2024
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3 min read

Modernizing your digital front door to serve both patients and staff

Modernizing your digital front door to serve both patients and staff

Every patient touchpoint is critical to brand perception, acquisition, and retention in a competitive market. Building digital front door experiences sets the tone for patients to feel "at home" engaging with providers along their entire care journey.

But the digital front door impacts more than just patients. Overlooking its impact on staff can increase the risk of burnout.  

In this webinar, executives from Sanford Health, the Medical University of South Carolina (MUSC) Health, and Medical Associates Clinics share their expertise in building an AI-powered digital front door that benefits patients, caregivers, and support staff.

In this session, you’ll learn:

  • Why digital-first experiences unlock the engagement of hard-to-reach and underserved communities
  • Best practices for harnessing the power of technology, driving alignment among stakeholders, and reimagining workflows  
  • How to measure the return on digital front door initiatives


Erica DeBoer, CNO at Sanford Health

Crystal Broj, Chief Digital Transformation Officer at Medical University of South Carolina (MUSC) Health

Lynee Robson, CFO at Medical Associates Clinics

Aaron Neinstein, MD, Chief Medical Officer, Notable

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